Global data indicates that companies lose 50% of their customers over a 5 year period. Retaining profitable customers, and selectively acquiring new ones, is the core of any successful business strategy. In an increasingly competitive environment, customers are demanding more personalised and augmented service levels to enhance the customer experience. We assist clients to develop a specifically designed customer service strategy which includes:
- Customer Base Segmentation
- Assessment of Current Customer Service Levels
- Technology Assessment
- Best Practices Benchmarking
- Development of a New Customer Service Strategy
- Strategy Deployment Roadmap
- Multi-channel Marketing with Brand Alignment
Key parameters of the strategy are mapped against the organization's working processes, and serve as inputs to deploy the appropriate CRM solution. We provide end-to-end services, from vendor selection to implementation assistance.