Business Intelligence can be applied throughout the enterprise to all business areas. The following are some of the common ways organizations use Business Intelligence.
Customer Experience Management
- Segmentation Analysis
- Customer Profiling and Life Cycling Analysis
- Affinity Grouping
- Profitability Analysis
- Next-best Activity
- Customer Satisfaction Index
- Customer Service Index
Product Management
- Product and Services Grouping and Packaging
- Product Processes Monitoring
- Product Performance
- Product Profitability
- Allocation of Customers and Products
Business Process Management
- Business Activity Monitoring
- Process Performance
- Process Key Performance Indicators
- Process Efficiency
Risk Management
- Risk Portfolio Analysis
- Score Card Analysis & Definition
- Risk Policy Evaluation
- Fraud Detection and Prevention
Finance & Controlling
- Activity Based Costing
- Financial Performance of Internal Levels
- Financial Analysis of Products and Customers
- KPI and Balanced Scorecard Analysis